SEAM: Sports & Entertainment Asset Management in Atlanta




A passion for sports & entertainment, combined with ambition and determination, Michele King held top positions in three major markets to gain her 10+ years of professional experience. A native of California, Michele moved to Albuquerque, New Mexico and graduated with Honors from the University of New Mexico. Continuing on the path of higher education, Michele relocated to Boston, MA to complete her Master’s in Integrated Marketing Communications from Emerson College.   

​​An accomplished professional with fifteen years of sponsorship sales and client service, Beth Kelley has a diverse background in the sports and entertainment industry.  She has worked for a variety of venues, teams, and festivals, including the NBA Atlanta Hawks and Philips Arena, WNBA Atlanta Dream, as well as Live Nation (Chastain Park Amphitheater, Music Midtown, the Tabernacle, the Coca Cola Roxy (now the Buckhead Theater), and Aaron’s Amphitheater).  

SEAM: Sports & Entertainment Asset Management is dedicated to bringing a SEAM-less approach to unique Sports & Entertainment partnerships. 

Beth Kelley

Michele King

Savvy women who get it. Atlanta based, SEAM consists of accomplished professionals with a combined 35+ years of diverse sports & entertainment industry experience working with premier global brands. We will tailor a SEAM-less approach from start to finish for local, regional, and national campaigns. Access is everything and we have connections!

In the literal sense, a SEAM is the line formed when two pieces are joined together. Whether it’s Marketing and Sponsorship Development, Partnership Execution, or Premium Hospitality Services, we connect brands with fans. Sports & Entertainment has the power to transcend all boundaries.  By becoming a part of the fan experience, you strengthen your brand and leave a lasting impression in the hearts and minds of your growing customers. 


SEAM: Sports & Entertainment Asset Management helps corporate brands evaluate  & execute partnerships within Sports & Entertainment properties. SEAM uses a client focused, relationship driven approach to enhance your brand and maximize your investment.

About Us

SEAM: Sports & Entertainment Asset Management
400 17th St. NW #1312Atlanta, GA30363US
Phone: 4042132249 Website: